Contractors Education, Guide To Profits In Niche Markets

The Contractors Education Why I Wrote The Contractors Guide The Professional Contractors Guide to Prospering in Niche Marketsis a contractors education that teaches how to make money for small and large construction companies. I learned the system originally as a real estate broker in NYC and applied it to real estate investing and construction when I started my own business in 1999. I have taught the system to many brokers, contractors and real estate investors over the past 15 years. I've seen it work first hand many times. It wasn't until I started to use the internet and learned how to use dirt cheap tools like blogs and newsletters before I thought I should put the systems into a book. The Biggest Mistake Everyone Makes Most contractors (and real estate professionals, myself included) are doing everything right, except one thing. They aren't targeting the right market. Unless you know the financials of your business down to the penny you won't know what that target market is. The Guide is a system that helps you target the right money making market. It teaches you how to turn your business into a highly profitable growth enterprise. How The Guide Works For You I'm a big fan of decorative coatings which I write about on my blog www.metrocrete so I'll use a floor coating as an example. Lets say you create a chart and make a list of your real expenses for each job and factor in other expenses like insurance, truck, storage, cell phone, you know, real expenses. This will take a little time but it's worth it. You will learn a harsh reality about your business. What you will learn is at what point you can make money, break even or lose money. In The Contractors Guide I show an example of the economics of a floor coating. It becomes instantly clear that the money making sweet spot is 2,000 square foot floors. So now what? Identify Your Target Market You don't want leads, you want targeted leads. That's a huge difference. If your sweet spot is 2,000 square foot floors then what kind of floors have 2,000 square feet? How about Grocery anchored retail centers within 15 miles of your home. Better yet how about targeting 75 Grocery anchored centers within 15 miles of your home? Figure that Grocery anchored centers have at least 20 stores each which means as many as 1,500 stores. If the average annual turnover rate is 7% that's 100 vacant stores per year. If that's where you focus your time that's a lot of business every year. Now you are not going to get every project but if you work it right you will get 25% 50% of your target market. That's your market. Nobody else will work it like you. Look at your market as a farm. You are the farmer of your market. Do one thing, get real good at it and lot's of business will come in the back door. I have taught the system to many who followed it with great success and watched others who thought it was too simple and failed. It s very simple. It's all about how you target and manage your business. I don t care how competitive your market is. If you stick with the system you will become the leader in your market and you ll make a lot of money in good markets and bad. In fact this is the only strategy that will work in a down market. Double or Triple Your Net Income In the contractors education Guide I will teach you how to use e newsletters, blogs and websites that enable you to dominate your local market, Pre Sell your services and build a referral generating network. Have you ever experienced a Pre Sold customer? I'll show you how. In the first part of the workbook I ll show you how to analyze the Sweet Spot of your specialty then how to define your target geographic and property specialization. The results will show whether to target Retail strip centers Grocery anchored centers Regional Malls Office Buildings Industrial Buildings Hospitals Schools Single Family Homes Each contractors education workbook includes a business analysis worksheet that you can e mail to me for suggestions on your business. The Simple Steps To Increasing Profits The system is almost too simple. Everyone thinks they need a big market. On the contrary a small market produces bigger results. How many local plumbers do you know that only work in one town and do great? You just need to know the economics of your business and to define your target market. Read This Amazing Story Ed, I just finished reading The Guide Workbook. It's fantastic. Every page is filled with useful information and written in a professional yet easy to read format. I'm inspired to follow it completely. I can see the mistakes I've made in not identifying my target market. I've approached all sales with the attitude that everyone has concrete and therefore will need our products at some point. The damage this has caused has affected my sales. It has left me with no real focus and therefore I'm moving too many directions. I feel like I've wasted years. I am going to make a list of primary potential customers...

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