Online Equalizer Internet Marketing Book

Online Equalizer How to run a home-based Internet business Home | About | Contact About the Author This blog offers advice on running a home Internet business from a guy who does it for a living. Recent Tips How to Turn Your Website Into a Six-Figure Income Starting a Home-Based Internet Marketing Business Blogging for a Living - 3 Strategies to Consider How to Publish Website Content for a Living Work At Home Internet Business - 3 Things You Need... How to Start an Internet Business 5 Home-Based Business Marketing Strategies Work From Home Online - 3 Great Strategies Advice Categories Blogs and Blogging Business Strategies Promoting Yourself Website Content Archives November 2008 February 2009 March 2009 Monday, March 2, 2009 How to Turn Your Website Into a Six-Figure Income In today's lesson, I'm going to share my experience with blogging, Internet publishing, and running a home-based business. Specifically, I'll tell you what I did to turn a hobby website into a six-figure income, while working from home 100% of the time.First, let me say that the lessons I've learned along the way might not apply to you. Heck, you could be a lot smarter than I am, and you might be able to achieve success in half the time. I'm not saying this is the only way to run a home-based Internet business. This is just how I've done things -- for whatever that's worth.A Website is BornMy first website is now my biggest website. It's a real estate website that educates consumers on all aspects of the home buying process. It has thousands of pages of content, mostly related to credit scores, mortgage loans, house hunting and the like. It's also my primary source of income.But it wasn't always this way. This site started out as a hobby website, something I did in my spare time. Don't get me wrong. I always had big aspirations for the site. But it started small ... very small. In the early days, I added about one page per week (compared to the rate of 40 pages per week that I currently publish). Like I said, it was a humble beginning.A Dream is BornManaging a website forces you to learn. You have to learn how to publish new content on a regular basis, and you have to get better at this as you go along. By writing and publishing web content on a weekly basis, I began to learn about the many ways to monetize a website. Mostly, I was intrigued by the stories of people who made a living from their websites or blogs. I can't tell you how many articles I read about people who made six-figure incomes from their websites.These stories fueled the flames of my innermost desires. Early on, I knew that was the life for me. So I began working toward the goal of running a home-based business, and making a decent living at it.Class in SessionFirst, you have to learn what you don't know. This is true for any profession, and the same goes for running a home-based Internet business. Early in my path, I made a list of the topics I needed to learn. My list included the following subject areas:Writing website contentSearch engine optimizationOnline public relationsGenerating website revenueWebsite lead generationWebsite usabilityPublishing content efficientlySocial media marketingThe more I learned, the more I wanted to know. In my opinion, this is one of the most important qualities you can have when running your own business -- the desire to learn. It's a never-ending process, and it helps you grow your home-based business consistently over time. Here's another bit of motivation for you. The more you learn, the more you can earn!Learning to Duplicate SuccessWhen I found something that worked well (for improving search engine rankings, increasing website revenue, or whatever), I would immediately try to duplicate it. This is another hallmark of a successful Internet publisher. Find something that works well, and then duplicate it. Repeat it across your main website, and then apply the same lessons to any new websites you create.Of course, the lessons from one website or audience don't always apply to another audience. So you may find that the trial-end-error process starts all over again, in some cases. This is why I recommend limiting your focus to one audience, or several closely related audiences. For example, I have dozens of websites, but most of them can be classified as real estate and/or consumer education websites. This allows me to use what I've learned over and over again.Creating Multiple Revenue StreamsThere are two types of home-based Internet publishers -- those who survived the recent economic crisis, and those who had to go back to a "day job." I've been fortunate enough to find myself in the first group, and I can attribute my survival to one thing above all else ... diversification. I have worked hard to diversify my revenue streams, and I highly encourage you to do the same.When the economy started to go south (back when the first banks started failing), the consulting side of my business came to a grinding halt. If I had been relying solely on that, I would've gone broke. But because I also had ad revenues, and commission programs, and e-book sales, I was able to weather the storm and even come out stronger than before.Most professional Internet publishers make the bulk of their income from the following:Advertising revenue (Google AdSense, direct ad sales, etc.)Affiliate programs (Commission Junction, Link Share, ClickBank, etc.)Services of some kind (web writing, blog setup, SEO, etc.)I call this the three-legged stool of website revenue, and I'm constantly looking for ways to reinforce the legs of my stool. In fact, this is how I spend the better of my days lately. I work on boosting my ad revenues by increasing traffic, experimenting with new placements and such. Then I'll take a look at my affiliate programs and see what I could do better. It never ends, but it's an exciting and challenging process I wouldn't trade for anything. Beats sitting in a cubicle all day.Establishing Your AuthorityWhat is your website about? What topics are you most interested in? This is where you should focus your energy when going forward. You have to build your website publishing "empire" around topics you're interested in. Otherwise, you're defeating the purpose of working for yourself.Once you choose your topic and direction, strive to turn your website(s) into one of the leading sources for information in that field. This is your ultimate goal, and it will benefit you in many ways. When people view your website as the ultimate guide to [blank], they will be more inclined to link to your site and recommend it to others. This means more traffic, better search engine rankings and higher revenues.Of course, in between your current status and the ultimate resource status, there's a lot of work. You'll need to create plenty of authoritative / educational content about your topic, or develop the programs needed to make your website features work properly. That will take plenty of time and effort, and you may find that you need support from other as well. But nowhere in this lesson did I use the word "easy." If it were easy, everybody would do it.Hundreds More Tips - Coming SoonI add new lessons to this blog about twice a week. I'd do it more often, but I have an Internet publishing business to run, and this website is not part of my income. :-) So be sure to check back often for more tips on turning a website into a six-figure income for yourself.Recommended next step:What you need to start a work-at-home Internet businessLabels: strategy posted by Brandon | 5:41 PM | 0 Comments Thursday, February 12, 2009 Starting a Home-Based Internet Marketing Business So you've decided to start a home-based Internet marketing business and now you're asking the eternal question, "Where do I start?"My advice is to plenty of research, planning and soul searching before you begin. Most people who start a work-from-home Internet marketing business fail within the first six months. The most common reason for this is a lack of planning. So if you really want your home-based business to succeed, you need to give it plenty of forethought. I'm hoping this article will get you started on the right foot.Internet Marketing Lessons LearnedI've learned many lessons about running an Internet marketing business, and I'd like to share some of them with you today. I've finally reached a place in my business where I'm happy, but it took a long time and plenty of trial and error to reach this point. So who knows ... maybe you'll find a shortcut to success by reading some of my own lessons learned.1. Start by finding a niche for yourself. There are thousands of Internet marketing companies in the U.S. alone, so if you want to enter the market successfully you need a niche. This might be an industry niche, a geographic niche, or a combination of the two.For example, when I started my SEO firm, I realized it was a crowded industry. So I focused on providing SEO services to (A) small businesses in the Austin, Texas area and (B) real estate companies. It was a lot easier to enter the market this way. If I had tried to be a general SEO consultant for any type of company anywhere in the U.S., it probably would not have worked. Too much competition. Anyone starting a home-based Internet marketing business can benefit from this piece of advice -- find a niche!2. Create an informative website.You need a website that explains the Internet marketing services you offer. Not everyone will read through it. Some people will just shoot you an email and ask for help without reading a single word of your website. But you still need to provide sufficient information about your services, for the people who do read carefully.At a minimum, this information should include:A clear explanation of the Internet marketing services you provide, along with the benefits of those services.A list of credentials. This can include past projects you've done, training and education, specific accomplishments, any articles...

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