Dressed 2 Convert Direct Response Design Tips

Improve your conversions in as little as 2 minutes without writing a single line of sales copy... "How A 25 Year Old Graphic Designer Discovered How to Improve Conversions Instantly On Any Sales Letter In Under 2 Minutes..By Covertly watching how his clients made as much as $1,000,000 in 7 days" Now anyone can pump out internet cash-machine websites one after another using these closely guarded conversion-enhancing secrets & tweaks.   The Camtasia Studio video content presented here requires JavaScript to be enabled and the latest version of the Macromedia Flash Player. If you are you using a browser with JavaScript disabled please enable it now. Otherwise, please update your version of the free Flash Player by downloading here. Here's a glimpse at a few of my favorite success stories, these are both repeat clients who could literally have any graphics designer in the world. BUT, they both chose me time and time again, and for good reason. I'm a student of the game. The entire motive for me designing a web graphic is to boost sales. Just ask these guys . . . If Mike Filsaime & Chris McNeeney take my suggestions & advice, why shouldn’t you? Sold 5,000 units in the first day made $693,000 in first week sales. Sold over 9,000 copies in first 10 days "... the end result was an incredible design that commercially blew everything out of the water... we grossed over 5,000 sales on the first day, shattering previous sales records... and a large part of that was no doubt due to Ryan's stunning design... I know several of the biggest information sellers online today, and since the DJK launch, I try and refer all of them to Ryan. Over a dozen people have asked me who did the design work for DJK in the first few days of launch... hes probably dollar-for-dollar the best sales letter graphics guy out there." In summary, Ryan, you rock: End result - 10/10 Professionalism and promptness - 10/10 Ability to work to a tight brief - 10/10. I would say 5,000 sales on the first day speaks for itself..." - Chris McNeeney Sold almost 700 units on day one. In 5 days, broke through the 1500 unit mark. In 7 days, broke the $1 Million dollar mark in sales. Launched on 7/7/07, the 7 Figure Code Course amassed an amazing $1 million in 7 days, a feat that is rarely achieved online in this indsutry. Filsaime managed to sell 693 units in day one, and soon thereafter broke the 1000 mark. Sales for 7 Figure code were signficantly better thank Filsaime's previous standout product, ButterflyMarketing. I have spent the last two years working "behind the scenes" with some of the worlds top Internet Markters ... watching them work, and seeing what brings in as much as $179,000 in 24 hours... I soon realised that only a FEW SMALL changes to a sales letter could separate the record-breakers from the "average-joes" ... and most incredibly these changes DONT relate to sales copy, they relate to tiny design changes. This "hidden art" has been proven to double sales copy conversions in as little as 24 hours, but it has nothing to do with: Any third-party "popup" or "exit scripts" making *ANY* changes to your sales copy WHATSOEVER.." But this information could... DOUBLE your conversion rate TRIPLE the amount of time users spend on your website When it all began ... The year was 2004.  I sat in a stuffy classroom in Melbourne, Australia bored out of my mind listening to a crusty professor ramble on and on about who knows what. I surely wasn't paying attention.  I was too busy thinking about what sort of plans I’d be making for the upcoming weekend.  I was living life one day at a time and having fun in college, but something was still missing… But even more importantly than all of this, I was in the midst of drawing one of the sweetest company logos ever imagined on the back of my notebook.  As the lecture continued my eyelids started to feel as heavy as one of those "ACME" anvils from a Bugs Bunny cartoon.  The occasional screech of chalk on the chalkboard would bring me back to reality from time to time... but I slowly slowly slowly slipped away into a state of semi-consciousness, dreaming about how I could bring my dream of my own business to life and get out of this boring class for good. Naturally, my new business would use the logo I was currently sketching out on the back of my notebook… duh. Another Mid-Lecture Brainstorming Sesh: What do I have to offer the world?  What would people be willing to pay me to do?  Ah-hah... at that very moment my neck went limp, I slipped into a split second sleep only to be so rudely awakened by my forehead smacking squarely off of my desk as my books went crashing to the floor.  All eyes in the entire classroom, including Professor Crustyface's eyes, were planted intensely on yours truly.  I quickly wiped the drool from my desk and the corner of my mouth as I mustered the most artificial smile you could imagine.  I mumbled something silly about being the CEO and there was a split second of complete & total silence, but... “That Split Second Of Silence Seemed Waaay Longer Than An Eternity” … the silence soon disappeared and the classroom absolutely exploded with laughter.  Except for Crustyface, he appeared to be what I would describe as "irate." After class, as I was receiving the verbal butt-chewing of my life from Crustyface, I still couldn't help but daydream in between the throbs pinging through my head.  Apparently smacking your head off the desk calls for an aspirin or two, go figure. After class I grabbed lunch at my favorite fast food joint and the french fries must have had a “Chicken Soup” effect on my young  soul, because I began to slowly realize I learned two important things about myself that day in lecture...   You should sleep more than 2 ½ hours after a night of playing on the computer designing graphics for fun.  Especially before trying to sit through one of Professor Crustyface's lame lectures.     I wasn't ready to continue my pursuit of a formal education at this time...  (Although I still to this day place a tremendous value on education and freely admit that my studies were a major contributor to my present day success).  I had my own dreams to chase first, bigger fish to fry, and this other stuff could wait…   Not long afterwards "Design Guru Ryan" was born.  There were many late nights of intense brain storming and idea refinement.  I can't even lie and say the idea was entirely my own... I had some serious help from a few well known marketers (Andrew Wee, Craig Desorcy, and Aurelius Tjin), who knew my passion & had seen a taste of my skills. Long story short, if you fast forward a few years DesignGuruRyan.com was up and running without a hitch.  Granted, a few other things had come up here and there in between, but at any rate I was well on my way towards living the internet lifestyle. “Plus, My Goofy Little Logo Hand Sketched On The Back Of A Notebook A Few Short Years Earlier Had Found It’s Place On My Company Website” What other business aside from the internet can you bring a crazy idea born in a college classroom to life so quickly & easily? Not long after I was up and running something amazing happened... perhaps it was a fluke repeated multiple times over, but then it wouldn't be a fluke right? Perhaps it was just a case of being in the right place at the right time, but again, how many times can it be just dumb luck? No matter the case, “I Designed The Graphics For Multiple Six Figure Paydays & Home Run Launches For A Few Big Dogs” Consecutively. What were the chances of that?  Ok, perhaps the graphics only play a minor role, but what if...  what IF... it was no coincidence at all? It was time to do some experimenting... I tested with XYZ, I tested without XYZ, and I tested with different combinations of X, Y, and Z.  I was on a mission to determine exactly how much of these fat guru paydays had to do with my direct response graphic design, and how much had to do with the marketers themselves.  Test after test my designs were converting better than anything else that could even be considered an option. So what the heck was the big difference between my work and my competitor’s? Was it an innate natural talent?  Was it a direct result of my studies in Melbourne?  Was it all the time spent tinkering with various graphic designs & software apps? Who knows... but I can tell you one thing... “Google Website Optimizer Does NOT Tell A Lie . . .” My graphics & designs destroyed the competition time and time again with verifiable proof.  In every A/B split test I not only won, I embarrassed people who called themselves professional graphic designers.  However, it wasn't my intention to embarrass anyone from the start.  I was merely trying my best to make my clients happy so that they would come back for more because I always took repeat customers as a sign of true craftsmanship. Well, now the cat was out of the bag so to speak...  what happened next was actually kind of SCARY!  For months upon months I was either working on some graphics for a client or refining my own site at DesignGuruRyan.com.  Word spread like wildfire & now the orders were coming in so fast that I literally had to shut down my website.  No joke or hype, I Completely Stopped Taking Orders for a Long Time! I was booked solid for months to come and the money was already in the bank. I went into "hiding" for the most part and my days for quite some time were spent kicking out graphic after graphic... so many it would make most people go to the looney bin! “I Went On A Several Week Long, Caffeine Enhanced, Graphic Design Binge” I was pumping out minisites, ecovers, banners, templates, & other custom jobs almost around the clock.  It was NOT about "greed"...

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