Advertising Headline Templates That Make You Rich...

FOR WEB SITE OWNERS WHO WANT BETTER RESULTS: The Secret That Gets More Sales For Any Web Site! "How I Took a Website Promotion That Was Merely 'Limping Along' And Instantly Increased My Conversion Rate By Over 487%" From: Jim Edwards Dear Friend, Don't you just hate it? You find (or create) the perfect product or service.   You set up your shopping cart and credit card processing.   You put up a mini-site.   You go through all the steps to drive hot, qualified prospects to your Web site.  And then... ... your sales come about as easily as getting blood from a stone.  In fact, it's so bad you figure you could probably make more money selling sand to a camel jockey in the Sahara! Face it -- that sucks!  I know... I've been there.  And any marketer who brags that it has never happened to him (or her) is nothing more than a shameless, stinking, two-faced liar! Suppose I Told You About A Proven Way To Turn Around This "Sales Deficit Disorder" Problem  - Almost Instantly? I will reveal to you - right here on this Web page how I personally did it.   Before I do that, let me give you some surprising information: The solution to this problem was found and perfected many years before the Internet ever existed! That's right. In 1974, the world famous expert on advertising effectiveness, John Caples, wrote a book called Tested Advertising Methods.  (In case you didn't know, Mr. Caples knew more about tested, proven advertising techniques and results than anyone else in the business.) Here is what he wrote in his book 31+ years ago: "In a print ad, 75% of the buying decisions are made  at the headline alone." Well, guess what?  I know this for a fact myself, from my own experience. On October 28, 2003, I launched a Web site for one of my best products ever, "Five Steps to Getting Anything You Want.”  It's a CD audio program that outlines how I turned my life around, from the misery of poverty to a very prosperous business where I have a great lifestyle (and have even helped my parents to have a more comfortable retirement) - and it tells you the exact method to use, to do the same thing for yourself. You would think anyone in the world would want a program like that, right?  That's what I thought when I launched it.  But my conversion rate was so low that for a few moments there, I wondered if I was headed back to the trailer park.   It really was that bad... Then I remembered the "secret" that had  pulled me out of this mess before... ... and that was to put in a much better headline.  Well, thanks to a tool I have (that I'm going to tell you about in a minute), I was able to come up with a new, winning headline in two minutes ... and my sales conversion ratio increased instantly  by 500%.  All of the sudden, I was making the kind of money with this product that I knew I should. With 2 minutes work I increased sales by 500%- simply by changing a headline. Visions of returning to the trailer park disappeared faster than you can say "New Order Notice!"  And I knew I was going to be able to take my entire family on a Caribbean cruise, just as I had previously planned! But if you think I have some "magical creative gift" that I called upon to come up with the perfect headline at a moment's notice, you would be dead wrong.  I didn't use creativity at all, at least not as it's commonly understood. In fact... If my high school English teacher had caught me using the method that saved my bacon on this promotion... ... they would have kicked me out of school! Because the way most of the world looks at it, I was "copying."  (But actually, that wasn't what I was doing at all.)  But I bring this up because many people have been conditioned to believe that you need to come up with something "brand new" or "totally original" every time you write sales copy for a Web site (or email teaser, or special report, etc). Nothing could be further from the truth.   Now don't get me wrong - I'm not saying you can copy someone else's work word-for-word - you can't.  It's morally wrong (plagiarism) and it's illegal (copyright infringement). But... and this is tremendously important... you can ethically adapt a winning headline to your own purposes.  There's nothing wrong with that.  You can use some of the words and come up with some of your own.  Many of the best marketers do this all the time.  It's perfectly legal.  And using this "formula" approach the smartest decision you can make for your business. I knew about this principle a long time ago.  I spent years collecting every scrap of winning sales copy I could find.  In fact, I have a whole bookshelf in my office filled with everything from direct mail pieces (particularly the "Bottom