How To Improve Dining Room Service

          "Discover How To Improve Dining Room Service, Gain A Better Reputation & Increase Your Sales..." NYC Restaurant Insider Reveals The Simple Steps To Improving Dining Room Service & Increasing Restaurant Profits... From The Desk Of: Richard Saporito Date:         Dear Friend, or more than 30 years, I worked in a variety of New York City restaurants. I've worked in moderate sized cafes as well as some of the largest NYC establishments with seating for more than 1,500 guests. In that time, I've been part of some extremely successful restaurants and I've also witnessed many that struggled unnecessarily. In my experience, the primary factor that separates successful restaurants from those that struggle, is the level of service that is provided to the customer. Sure, the location, menu and marketing play a part, but the most successful restaurants all have one thing in common... They provide customer service which exceeds their customer's expectations! Why is this so vital? Well, consider these statistics from the White House Office of Consumer Affairs in Washington, DC... For every complaint you're aware of, there are 26 additional customers who have unresolved problems or complaints...
  A dissatisfied customer will tell 9 to 15 people about their displeasure and sometimes they will tell as many as 20. On the other hand, this same group also found... Up to 96% of customers would do business with you again if they felt you acted quickly and to their satisfaction and many said they would refer other people.
  On average, happy customers will tell 4-6 people about their positive experience. The Fact Is... Businesses that provide extraordinary customer service can improve their profitability, increase market share and will have customers who are willing to pay more for their products and services simply because of the extraordinary service they receive. Think about it... Why do people "eat-out?" Most do it because they want to escape the "realities" of their everyday life.  They want to escape the labors associated with cooking at home... The preparation, the cooking and the inevitable clean-up that's required. They want to be pampered a bit... They want to be served. Here's The Bottom Line... Improving the customer service in your restaurant will help you make more money and experience more growth. It can also help you save a significant amount of money in advertising costs as your customers will become your most effective form of advertising. Anyone involved in advertising or marketing a restaurant knows three things... Word-of-mouth marketing is by far the best kind (& it's free) It's far more expensive to acquire a new customer than it is to keep a current one Happy customers return time-and-again and will refer you to family and friends   "...helping us to elevate our dining room customer service!" Richard, "This book has a lot of great organizational tips helping us to elevate our dining room customer service!" Orlando Campos - General Manager, Brasilia Grill, Montville, New Jersey There is absolutely no downside to improving your dining room service so I'm guessing you have only two questions for me... How can I help you improve your dining room service? AND... How much is this going to cost? Well, I've taken my 30-plus years of experience as a restaurant professional and have written an ebook which you can download and benefit from immediately. Inside this ebook, entitled "How To Improve Dining Room Service," you will find everything you need to improve your restaurant's organization, exceed your customer's expectations and increase your profits. No stone is left unturned... In detail, the book shows you how to make immediate improvements in: Front Door and Reservation Desk Duties Seating Efficiency Dining Room Organization, Understanding and Awareness Menu Knowledge and Effective Upselling Service Staff Scheduling Traffic Flow Guidelines Sanitary Rules and Advice Safety Information Customer Satisfaction and Much More! The Results Are Astounding! You'll find your restaurant runs smoother, your customers and staff happier, and realize greater profitability through higher sales and increased business. Who Was This Written For? Whether you are a restaurant owner, manager or a member of the waitstaff you will greatly benefit from "How To Improve Dining Room Service!"  As a matter of fact, this information is also invaluable to anyone who has opened a new restaurant or is planning on doing so. Here's who will benefit... Established restaurants will learn how to quickly elevate their dining room service,  increase average sales, improve overall efficiency, reduce waste and explode repeat business as they exceed their customer's expectations. New restaurants or those planning on opening a restaurant will learn how to get organized right from the start and quickly establish themselves as a restaurant of excellence! Members of the waitstaff will discover how to increase their efficiency, dazzle their customers through excellent service and menu knowledge and make more money because of the increased satisfaction and higher overall sales.
  "Richard's book was extremely useful..." "Richard's book was extremely useful for the dining room service staff training sessions at our restaurants!" Leonard Nakonechny - Owner, C & Nu Restaurants, Vancouver, Canada "...quite valuable to our readers!" Richard, "Your publication is fantastic and quite valuable to our readers!" Eric Hahn - Executive Chef & Editor-in-Chief, RestaurantEdge.com In addition to the ebook, you will also receive my Restaurant Performance Evaluation Guide. The Restaurant Performance Evaluation Guide is an in-depth series of more than 60 questions. These questions represent what is most important from a customer's point-of-view. If you answer these questions honestly, you will gain a deep understanding of how your customers feel about YOUR restaurant! It's almost like you're reading your customer's mind... Inside, you'll find questions pertaining to: The Outside Appearance of the Restaurant Front Door and Dining Room Appearance Menu Analysis Ambiance & Overall Comfort Dining/Waitstaff Service, Skills & Technique Food Preparation and Quality Service Ending Issues Payment Handling Restrooms and Sanitation Concerns and Much More! Using this guide, you will be able to see your restaurant the way your customer sees it. It will help you determine what things you are already doing right and what areas need improvement. Every restaurant who has used my guide has experienced immediate benefits. After all, you're making improvements to the areas of your restaurant which matter most to your customers. You will also get my new publication entitled the "Dining Service Exam." This exam includes the 50 most important questions (& answers) from my book. You can use it to ingrain the book's concepts into your own mind or use it to train and evaluate your staff. Each answer is explained in detail so your staff will understand the concepts behind them. This is a valuable resource and one you can use again and again. In addition to the exam, I'm giving you Six Free Dining Room Service Tools that will save you both time and money. These are the same exact tools I use in my Restaurant Consulting practice and will further enhance both your restaurant's efficiency and productivity. Here's a look at the Six Free Dining Room Service Tools you'll receive when you order today... Your 6 Free Dining Room Service Tools include: "Ten For Service" Ten for Service covers the Ten "To-Do's" To Help Improve The Dining Room Service Of Each & Every Shift! It will enable whoever is responsible for a particular shift (Whether that is the owner, manager, a member of the waitstaff or the host) to quickly check to make sure everything is in order before the shift begins. While somewhat simple in nature, "Ten For Service" helps to relieve stress, increase efficiency and communication between staff and helps to set the tone for a positive and rewarding shift. "Dining Room Schedule" The Dining Room Schedule is an Excel® spreadsheet that allows the restaurant owner or manager to quickly manage all employees schedules and assignments. The document continues the concepts taught in the book and will increase the efficiency of the owner or manager while improving communication between staff. This document is supplied in both Microsoft Excel® format and in PDF format. This way, the document will be valuable to those who do not use Excel® and would prefer to fill out the Dining Room Schedule by hand. "Daily Reservation Sheet" The Daily Reservation sheet is also an Excel® spreadsheet which will allow the host to perform at top efficiency. It allows the host to quickly track who is on shift and where they are assigned. It also keeps record of reservations and a waiting list so the host can improve seating efficiency and minimize wait times. As with the Dining Room Schedule, the Daily Reservation Sheet is supplied in both Microsoft Excel® and PDF formats. "Incident Report" The Incident Report is a document of extreme importance. While our material contains valuable advice to help you avoid accidents, it is important you prepare for them in advance. The Incident Report will help you accurately capture the information so vital to your business and the incident in question. It's the one document you really don't want to use but having it offers much needed protection. The Incident Report is supplied in both Microsoft Word® and PDF format so you can customize the document to suit your restaurant's needs. "Substitution Sheet" The Substitution Sheet makes the process of keeping track of employee...

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