How To Turn A Business Card Into A Powerful Prospecting And

"Are You Embarrassed to Hand Out Your Business Card?Want to
Design a Business Card That Will Boost Your Profits and Pull In
Referrals Like Crazy?" Do you worry that your business
card is going to get thrown away as soon as your back is
turned?  Most business cards are pitched almost
immediately...
Are you frustrated when you try
to design a business card that really impresses people and makes
them want to do business with you?
Have you ever wondered if
subtle design changes really double, triple, even quintuple the follow-up business you get from simple little
business cards?
If you have ever wondered how to
know when business cards were effective or not...
Then give me just 10
minutes, and I'll reveal....  
the Secret
of the Effective
1% "If a Company That Has Expanded into 23
Countries in the Area of Business Card Advertising Thinks My Book
is Powerful, Then Imagine What it Can Do for You!"
"Hi Diana:
I can't believe it... after reading through your book, we thought
of a whole new marketing angle for
our business cards, and we will be extending this idea through to
our worldwide clients! This is the first book I have read about
business card design that has the potential to make us a ton
of extra money, very quickly. Great job in putting together a
book that is simple to read, yet very powerful. I wish I found this
years ago...but not to worry, I have it now. Don't sell it to too
many people!!" Dean Cowley, North American Manager of Free Card
Limited
Dear Business Networker: If you depend on business from your business cards, then this
will be the most important letter you'll ever read. Here's why.
There is one "key" to seeing and understanding business cards...
and once you grasp it, you will never use business cards the same
way again. It's the same key understanding that is demonstrated by
an analysis of the 1% of business cards that ARE remembered, held
onto and used.
What is it? What's this critical key concept?
It's the understanding that a business card is not just a piece
of paper with contact information... or something you casually hand
out just because everyone else has a business card.
It's that...
A Business Card Is the Most Traceable,
Powerful and Scientifically Proven Offline Advertising Medium You
Have
Big claim, I know. So let me explain.
The second you start seeing your business card as an advertising
medium (I call it "the world's smallest Billboard Ad"), you begin
to understand, because now you realize that your business card is
governed by proven advertising science. Science? YES! and there are certain rules to follow that
literally make or break your card.
I see it every day.
While some business people make the same fatal mistakes that
prevent their cards from being remembered, kept and responded to...
Others, armed with simple "design and networking secrets" that show
them how to properly use business cards, magnetically attract new
deals, prospects and business contacts to them.
But before I reveal what they are, and how you can use them to
be part of the small group of business people that leave a lasting
impression ... let me introduce myself. My name is Diana
Ratliff.
For over a decade, I've been one of the premiere experts on
"Business Card Networking" in the United States.
Why the focus on business cards? Well, back in 1994 I published a newsletter to help home
business owners with their advertising.  To my dismay, I found
that most of these hardworking folks would go buy some cheap
black-on-white business card from the quick printer, proudly start
passing them out, and wonder why the world wasn't beating a path to
their door.
But the real discovery came when I started to broaden my scope
and talk to CEOs, successful entrepreneurs, Presidents of
networking companies... folks who I was sure would have studied
business card marketing backwards and sideways... and most of them
shamefacedly admitted that they knew next to nothing about the
return of their business cards. These successful marketers were convinced that
not using business cards effectively meant that they were losing
money - but they didn't know what to do about it.
And they were right.
Sure, you might find a few business card tips from the
occasional "networking guru" you hear about, but almost nobody else
really focuses on mastering the design and presentation of business
cards.
So I started searching high and low for all the business card
design and printing and marketing advice I could find.
I found some of the answers with the big business card printing
companies - their CEOs had gathered some great insider secrets over
the years.  Other answers were gleaned from some of the top
graphic designers in the country. And I discovered tons of business
card "tricks and techniques" from master networkers; on their own,
these business card tips are powerful. But nothing was more revealing than the business card success
stories from dozens of business-clever men and women I interviewed
over the years... who found out
Simple little ways to generate
mammoth-sized response...
just from small changes on their business cards.
I've taken what I learned and carefully compiled it...
Introducing...
Business Card Breakthroughs!
In this one-of-a-kind special report, I'll show you how to use
everything I've learned for YOUR business, including design secrets
like:
- The exact color & text combination that out-performs
any other combination for your business... that practically forces
your readers? eyes in the right direction (This gets your most
important message across every single time!) ~ What three colors you must never use in your business card (violating this rule will make it just about impossible
to get referrals)
~ The wrong... and right ways to use "curiosity" on your
business card... in order to get massive response. (This is the
fastest way I know of to get customers on the phone, literally
begging for your sales pitch!)
~ When putting your photo on your business card actually
distracts and sends out the wrong message to the wrong customers...
and in which case it could easily double your response (the
difference is subtle yet important)
~ Tested and proven ways to add copy to your business card
that turn it into a permanent mini-advertisement for your
business
~ A surefire way to design your business card so that it
actually encourages others to hand it out for you (It's almost
impossible to get any closer to "viral networking" than this!)
Did you catch that last tip?
Knowing how to get your card out there is one of the biggest
keys to its success. In fact, getting your message out is a very
important part of any marketing strategy. How many new clients do YOU think you can reach with these
simple business card design and networking tips?
Tricks such as...
~ The simple and unexpected "everyday item" one business man
attaches to his business card... that makes sure you hold on to it,
remember it... and has you anxious to use it to respond to his
offer.
~ What you can do in a restaurant with your business card, a
pen, a hole puncher and a dollar bill... to tap into the rich
business connections of restaurant personnel (You'll be surprised
at the social circles they can get you in to!)
~ The "underdog's" way to subtly leave a stack of business
cards at a Networking or Industry event that guarantees your card
has the exclusive attention of your prospect the second he sees
it.
~ What most plumbers know about their clients that could help
you get calls from customers every hour, every day you want (Almost
every plumber I know uses this otherwise little used technique.
)
~ A subtle "under the radar" technique you can use to get
others to ask for your card.
~ What you MUST know about handing out your card to foreign
business men, CEOs and informal contacts... that prevents you from
embarrassment by violating their personal rules of etiquette (I
never would have guessed some of these until I saw the embarrassing
mistakes myself).
~ A single line of text you can write on your card when you
give it to a prospect... that damn near guarantees he will hold on
to it and follow up with you later (Not doing this is one of the
biggest "money leaks" for profits that come in through your
card) And as I said, I spoke to printers, who had some of the most
revealing strategies of all.
You know, printers can be tricky to deal with. It's amazing how
few genuine business card printers there are - most of these
business card printers online are actually agents for a few
big-time manufacturers. These "big guys" have the staff to service
you and help you print the best business card possible... but they
charge an arm and a leg.
On the other hand, the "freebie" card printers practically stalk
you for your follow up business... while the "little guys" in
between too often rely on price-cuts to reel you in... and then
make unexpected charges to break-even.
What's worse, most of these smaller business card companies
simply don't have the time to listen to you... and get your card
right for YOUR business.
Want to know my very best tip about choosing a
business card printer?
It's to take the knowledge and expertise from the Pros... but
then place your order with a discounter that specializes in
quality.
Here's some of the tricks I learned from the Big Business Card
Printers:
~ One "think-outside-the-box" idea that makes your card stand
out and remembered... just by changing one thing about how printers
usually print it (Most printers have heard about this ... but just don't take the time to tell you.)
~ When you should and shouldn't print your Internet address
on your card ~ The single most important rule you must follow when choosing a
printer - and what you MUST know about creating business cards on
your computer (Ignore this at your own peril)
~ 18 ideas for creating a business card with an "unusual
twist" that...

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