How To Turn A Business Card Into A Powerful Prospecting And

"Are You Embarrassed to Hand Out Your Business Card? Want to Design a Business Card That Will Boost Your Profits and Pull In Referrals Like Crazy?” Do you worry that your business card is going to get thrown away as soon as your back is turned?  Most business cards are pitched almost immediately... Are you frustrated when you try to design a business card that really impresses people and makes them want to do business with you? Have you ever wondered if subtle design changes really double, triple, even quintuple the follow-up business you get from simple little business cards? If you have ever wondered how to know when business cards were effective or not... Then give me just 10 minutes, and I'll reveal....   the “Secret of the Effective 1%” "If a Company That Has Expanded into 23 Countries in the Area of Business Card Advertising Thinks My Book is Powerful, Then Imagine What it Can Do for You!" "Hi Diana: I can't believe it... after reading through your book, we thought of a whole new marketing angle for our business cards, and we will be extending this idea through to our worldwide clients! This is the first book I have read about business card design that has the potential to make us a ton of extra money, very quickly. Great job in putting together a book that is simple to read, yet very powerful. I wish I found this years ago...but not to worry, I have it now. Don't sell it to too many people!!" Dean Cowley, North American Manager of Free Card Limited Dear Business Networker: If you depend on business from your business cards, then this will be the most important letter you’ll ever read. Here’s why. There is one “key” to seeing and understanding business cards... and once you grasp it, you will never use business cards the same way again. It’s the same key understanding that is demonstrated by an analysis of the 1% of business cards that ARE remembered, held onto and used. What is it? What's this critical key concept? It’s the understanding that a business card is not just a piece of paper with contact information... or something you casually hand out just because everyone else has a business card. It’s that...A Business Card Is the Most Traceable, Powerful and Scientifically Proven Offline Advertising Medium You Have Big claim, I know. So let me explain. The second you start seeing your business card as an advertising medium (I call it “the world’s smallest Billboard Ad”), you begin to understand, because now you realize that your business card is governed by proven advertising science. Science? YES – and there are certain rules to follow that literally make or break your card. I see it every day. While some business people make the same fatal mistakes that prevent their cards from being remembered, kept and responded to... Others, armed with simple “design and networking secrets” that show them how to properly use business cards, magnetically attract new deals, prospects and business contacts to them. But before I reveal what they are, and how you can use them to be part of the small group of business people that leave a lasting impression ... let me introduce myself. My name is Diana Ratliff. For over a decade, I’ve been one of the premiere experts on “Business Card Networking” in the United States. Why the focus on business cards? Well, back in 1994 I published a newsletter to help home business owners with their advertising.  To my dismay, I found that most of these hardworking folks would go buy some cheap black-on-white business card from the quick printer, proudly start passing them out, and wonder why the world wasn't beating a path to their door. But the real discovery came when I started to broaden my scope and talk to CEOs, successful entrepreneurs, Presidents of networking companies... folks who I was sure would have studied business card marketing backwards and sideways... and most of them shamefacedly admitted that they knew next to nothing about the return of their business cards. These successful marketers were convinced that not using business cards effectively meant that they were losing money - but they didn't know what to do about it. And they were right. Sure, you might find a few business card tips from the occasional "networking guru" you hear about, but almost nobody else really focuses on mastering the design and presentation of business cards. So I started searching high and low for all the business card design and printing and marketing advice I could find. I found some of the answers with the big business card printing companies - their CEOs had gathered some great insider secrets over the years.  Other answers were gleaned from some of the top graphic designers in the country. And I discovered tons of business card “tricks and techniques” from master networkers; on their own, these business card tips are powerful. But nothing was more revealing than the business card success stories from dozens of business-clever men and