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Typically nobody (outside of Google) knows how many searches a specific keyword gets. All the usual keyword research tools are just estimating based on indirect observations, like data from other search engines.... Read More

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GTrends SE - Keyword Research

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Typically nobody (outside of Google) knows how many searches a specific keyword gets. All the usual keyword research tools are just estimating based on indirect observations, like data from other search engines. Those estimates are often wildly inaccurate. The GTrends technique uses data that Google itself has made available, so it has much better accuracy. you have to analyze every single keyword manually, and you might need to check hundreds of keywords to find something worthwhile. Initially you needed to check the number of competing pages, analyze the keyword on Google Trends, place a ruler on your screen (I’m not kidding) to calculate the number of visitors per day and do a number of other things. The online tool from Wordtracker helped automate some of these tasks, but you still need to investigate every keyword separately. This is a mechanical and uninteresting task; it’s also rather slow. When I first learned about the GTrends technique, I didn’t understand the implications yet. Only after wasting a few hours to come up with a couple of barely usable niche keywords did I understand - this task should be automated. So I wrote a program, or - more accurately - two programs.

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