Landing Page Optimization The Complete Guide

The Landing Page Optimization Book: Increase conversion rates by 35% in less than 30 days The only book you will ever need for landing page design and optimization 135 pages that cover landing page design, copy guidelines, formatting instructions, and optimization methods 207 specific techniques to improve conversion rates 8 conversion optimization principles to guarantee higher conversion rates 100% satisfaction guarantee: Risk-free, money-back guaranteed Download a complimentary sample No shipping needed, download immediately: $49.99 Clients who susccessfully used this book to increase their online conversion rates: Omar Hamid I’ve read many books under conversion optimization, and have undoubtedly found that this book, Landing Page Optimization: The Complete Guide, is one that should be referred to, studied, and applied. We’ve had teams that have mulled for weeks and months over ways to increase conversion for specific product or service offerings at Microsoft only to end up with lower than anticipated results. After applying some of the techniques in this book we have seen an insurmountable increase and response from our customers. This book offers multiple best practice tips, plenty of case studies, and great information that can clearly impact the end result in a landing page conversion optimization project. Chris Garrett Chrisg.com Conversions are where websites pay off. A blogger might want to gain more subscribers, an ecommerce site more sales. You might want more leads for your business. Whatever the action you most want people to take when they arrive on your site, you are going to want to tweak and optimize to squeeze the best results out of the traffic you have. My friends at Invesp have released a great book that tells you exactly how to do just that.When you consider how much difference in profitability just a small increase in conversions can make, it is fantastic value for money at only $95. The book covers a good introduction to the topic, followed by information and tactics such as target market,  persona development (which I call Pen Portraits), gaining trust and confidence,  engagement and more. While the bias is sometimes towards pay per click, you will pick up great tips for any site Read the full review How can you break away from the single digits conversion rate? A campaign is only as successful as the landing page created for it. Optimizing your landing page will allow you to reap the benefits of every campaign you run. And although every element throughout an online marketing effort is important; the landing page is where you have the opportunity to convert the prospect into a customer. This book will help you increase online revenue by providing: Practical samples and case studies Information broken down to implementable formulas Step-by-step lessons Engaging Style Expert advice This is the landing page optimization book that you will not be able to put down. By implementing the techniques in this book you will be following our conversion framework. The conversion framework has allowed us to see an average of 238% increases in conversion rates for our clients in 2007 alone. The content of this book is drawn from the knowledge and experiences of globally led implementations for large ecommerce platforms including RE/MAX, Newell Rubbermaid, HowStuffWorks, Frontier,AmericanExpress. The goal of this book is to shed light on the problem of low conversion rates and offer you practical tips and techniques that will help you break out of single digit conversions. We have compiled years of experience on multi-million dollar platforms with the expertise and knowledge of the greatest minds in the field to show you the impact conversion optimization will have on your ROI. Donna Fontenot Seo Scoop The Landing Page Optimization ebook is really good. It’s 135 pages of solid, detailed information about conversions and landing pages with lots of case studies to clarify and back up the points made. This isn’t an ebook that you scan through quickly. It’s more like a textbook that you sit down and really “read”. This one is for “learning”, so if you truly want to learn how to create better landing pages, and get higher conversions, you’ll settle down with this one. It’s not free, but there’s so much included that it’s like having a consultant sit down and teach you everything he knows about the subject. Essentially, that’s what Khalid has done, and I’m really grateful to have access to his experience. Read the full review Table of Contents Chapter 1: An introduction What is a landing page? 13 years of Ecommerce First lesson of online marketing Second lesson of online marketing: new trends emerge Conversion rate Conversion rate for landing pages Conversion rate averages Chapter 2: Landing page optimization: Setting the stage Primary vs. Secondary Goals The value of a conversion The math behind conversion Life time value of a customer How come my competitors are spending a lot more per click? The ugly side of lead generation sites Opportunity cost and conversion Quality of traffic Bounce and exit rates for your landing pages Average time spent on a page Source of traffic Is your data statistically significant? Chapter 3: Conversion Optimization Principles Target market – Persona development Market Segmentation vs. Persona Development Why Personas will help you increase your conversion rates? The four main temperaments Putting it all together Trust and Confidence Value Proposition Continuity Congruency Design Aspects Engagement Persuasive copy Blogging as a tool to engage the visitor Research and unique content Customer Reviews Testimonials Widgets and tools Videos Understand the buying stages Awareness Stage Interest Desire Action Fears, uncertainties, and doubts: FUDs Visitor’s inability to locate the call to action(s) Long form with too many unnecessary fields Image load up time Browser Compatibility Incentives Testing Determining which elements you should test The number of variations you can attest for each element The size of population required to complete the testing A case against multi-variant testing Iterative approach Chapter 4: Developing the Best Landing Page Proper Research Time and Budget Know Your Customer FUDs, trust factors, and buying stage for your landing page Design guidelines for your landing page Stay focused Give them what they are looking for Consistent message Remove distractions Don’t ask too much of your site visitors Don’t get carried away Deal with your visitor FUDs Pay attention to format Don’t lose them Avoid technical difficulties Conversion Options Design elements on a landing page The perfect headline The Right Image The call to action Forms Logos Multimedia Testimonials Fonts A final note on landing page design Engaging Copy Persona Developed Copy Short Copy versus Long Copy Tips and Techniques for Good Copy Be brief It’s not Just Design and Copy The URL Stay Current Don’t Lose the Laggards Follow up The Upward Spiral Glossary terms The conversion framework In order to maximize the success of a landing page you must have a clear methodology and process in place. Our conversion framework provides a blueprint to the construction of your landing page. The conversion framework has allowed us to see an average of 14.56% and 238% increases in conversion rates for our clients in 2007 alone. It is a process that has proven to work time and time again, and now, you will have Invesp’s best kept secret at the tips of your fingers.
The success of landing page
The effectiveness of a landing page is measured by its conversion rate. You may want visitors to order a product, sign up for your services, register for a newsletter, or just fill out a form. The goal is to get the highest percentage of your visitors to take that desired action.
But, clearly, visitors are not doing what you want them to do. Understanding your visitor from the perspective the buying stages as well as motivators, objections, and doubts will help you decide what copy, elements, images, and layout would appeal to them. A landing page is one opportunity to convert very targeted traffic into clients and buyers. Following the guidelines and tips provided in this book will help you create the right landing page for your specific campaign. After reading Landing Page Optimization: The Complete Guide you will: Create a landing page that incorporates the 8 principles laid out in our conversion framework: Target Market/Persona Development Trust and Confidence Engagement Buying Stages FUDs Incentives Test Iterative Process Read case studies and begin to understand the impact of a more targeted approach to the landing page. Learn tips and techniques that will impact conversion rates. Measurable Results
The question is do you really want to see higher conversion rates? We would like you to consider the impact a higher conversion rate can have on your ROI. Let’s say that you are getting an average of 20,000 visitors per month, and of those visitors you are converting at 2.2%. That translates into a total of 440 orders. Now, if your conversion rate goes up by only to 2.5%, which results in a total of 500 orders. That small bump in your conversion rate resulted in a total of 60 additional orders. If your average is $150/order, that is a potential gain of $9,900 dollars by that small increase in conversion.
So the conclusion is that by ignoring conversion you are missing out on significant increases in overall revenue. Conversion impacts your ROI tremendously and the conversion problem should not be overlooked. The chart below gives you a break down how incremental changes in conversion rates can make a big difference. What can you do to avoid missing out on the increase in revenue? In our Landing Page Optimization: The Complete Guide we give you a comprehensive overview...

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