Jewelry Books ultimate Guide To Your Profitable Jewelry...

How to Sell Your Jewelry
Like Crazy
at Shows, Fairs, and Festivals
 
Discover
every strategy and secret I've learned from years of selling
my handcrafted jewelry at shows. Hi, I'm jewelry artist Rena
Klingenberg. There are hundreds of things you can
do to make a tremendous difference in your success and income at shows,
fairs, and festivals. "Ultimate Guide to Your
Profitable Jewelry Booth" details everything I've learned for
squeezing the maximum profits out of your jewelry booth. I've written this book as a
step-by-step information resource to help you
succeed in selling your handcrafted jewelry at shows, too. This is THE reference
book for every jewelry designer who has ever set up, or is considering
setting up, a booth at a retail event.
Rena
covers everything: show prep, display, jurying, pricing, marketing, and
so much more. I've been doing shows for several
years, and found several tips in this book that will make my shows even
easier. It's like having a great business partner by your side! Jill Sharp
Blue Piranha Jewelry Rena has
included everything
you need to know about selling jewelry at fairs and markets
in this book. If you follow even just a few of her tips and suggestions
you will be more successful! Marie Cristine Knuff
MarieCristine.com   How
did I discover
these strategies
for selling handcrafted jewelry
at shows? Me (far left) in my booth, writing
up a jewelry sale at a recent show During the first few years of my
jewelry business, I worked hard to sell my jewelry at shows - but I
didn't make very much money at it. It was frustrating to put so much
effort into getting ready for a show, and spend an entire day in my
booth - and then come home with only a small profit after expenses. But I didn't give up. I persevered,
trying new things, observing successful artists, and applying the
lessons I learned from each show. Through trial and error I gradually
developed a more professional - and far more successful - approach to
selling my handcrafted jewelry at shows. As I began to use and refine my new
winning approach, I experienced a big increase in my booth traffic,
jewelry sales, and the money I earned at each show.
  Here's one example of the results I'm
getting,
using the strategies
I share with you in this book: In a recent juried show of 40 artists, my jewelry
booth was unfortunately located on the second floor of the venue,
instead of on the main floor where most of the action was (including
several other jewelry artists). But despite my less-than-prime booth location, my sales accounted for
1/8 of the total sales for the entire show. In other words, out of the dollar figure
representing what all 40 artists together sold during the
show, my sales alone were 1/8 of that total - from
my booth that was off the beaten path! (There was one central
transaction station for the show, and afterward the organizers provided
the total sales figure.) I didn't share this to boast, but to give you a
concrete example of the results I'm getting with the tips and
techniques I detail for you in my book. I've tested and honed these
jewelry marketing strategies so that they really work. Much of the information in this
book has never been published anywhere else before. And I've held no
secrets back - "Ultimate Guide to Your Profitable Jewelry
Booth" is your complete, 176-page, step-by-step
success guide to selling your jewelry at shows, fairs, and festivals. You don't have to re-invent the
wheel and go through the same learning curve I did to figure out what
really works. I've already done it for you.   This book is amazing! Rena is a seasoned jewelry
artist with years of real world business experience, and she shares it
all in The Ultimate Guide to your Profitable Jewelry Booth.
As
an experienced jewelry designer myself, I was amazed at all the great
new ideas I found in this book - showing
that there's always room to learn new things! I'll be implementing some
of her ideas at my next show. This book is a must have if you plan to sell jewelry at shows - it is
jam packed with useful information that will increase your sales, help
in selecting the right shows (and avoiding the wrong ones) and so much
more.
Wow,
what a great resource - I wish I'd had a book like this when I was
first getting started!
Thanks, Rena! Lorri Ely
jewelry designer and owner of
Making Jewelry What You'll Learn in This Book: Section 1 - The Paperwork Stuff Sales
Tax and Business License Requirements for Shows -
How Much Sales Tax Do You Charge?; What Licenses and Permits Do You
Need for Shows?; Tax and Paperwork Issues at Shows in Other States;
Don't Be Scared of Paperwork! Jewelry
Business Insurance -
Getting Jewelry Business Insurance Coverage; Money-Saving Insurance
Tips; What Kind of Coverage Do You Need for Your Business?; Make
Jewelry Business Insurance Claims Easier Section 2 - Money Matters Pricing
Your Jewelry to Sell Profitably -
Are You Pricing Your Work Too Low?; Pricing and the Perceived Value of
Your Jewelry; Your Retail Pricing Should Allow You to
Wholesale/Consign; Increase Your Profits by Cutting Your Costs; Make
Sure You're Not Losing Money with Your Pricing; Sell More Jewelry by
Offering Volume Discounts; Should You Put Price Tags on Everything?; A
Tip for Selling High-Priced Jewelry; A Final Word on Pricing Your
Jewelry Managing
Your Transactions at Shows -
Keeping Your Money Safe; Set Up an Efficient Checkout Station; Pros and
Cons of Different Types of Cash Boxes; Tips for Accepting Cash; Tips
for Accepting Checks; Tips for Accepting Credit Cards; Important Tip
for Processing Credit Card Transactions; Keep Your Earnings Secure at
Shows Prevent
Shoplifting at Your Booth -
Tactics of Experienced Jewelry Shoplifters; 8 Ways to Protect Your
Jewelry Booth from Shoplifting; Another Way Your Jewelry May Disappear Section 3 - The Jewelry Artist in Your Booth Taking
Care of Yourself at a Show -
Food and Drinks; Medications; Comfort in the Summer; Your Personal Show
Survival Kit Whatever
Shall I Wear to Jewelry Shows? -
Clothes to Wear While Setting Up Your Booth; Your Jewelry Artist
Outfit; Keeping Your Feet Happy at Shows; Are Your Jewelry Show Clothes
Tax-Deductible? Can
You Work Your Booth Alone? -
Tips for Doing Shows Without Help; Build Some Muscle; Be Prepared Section 4
- Your Blueprint for Profitable Shows How
to Find Good Shows for Selling Your Jewelry -
The Main Ingredients of a Bad Show; Art and Craft Show Listings; Other
Free Sources of Local Show and Event Listings; 4 Important Tips for
Researching Shows Online; What You Can Learn from Other Vendors; What
Juried Shows Are, and How to Apply for Them; Smaller Venues - Craft
Fairs, Bazaars, and Church / School Fairs; How Do You Know Whether a
Show Will Be a Good One?; 7 Questions to Ask a Show Organizer Before
Applying How
to Find Shows with No Other Jewelry Artists -
Local Expos and Events; Your Own Shows Tips
on Applying for Shows -
10 Tips for Filling Out Show Applications; Getting Good Photos or
Slides of Your Jewelry Booth; Photographing Your Jewelry for
Applications; Make Sure What Format of Photos the Show or Jury
Requires; Other Tips for Your Application Photos; Other Considerations
When You Apply for Shows Profiting
at Small Local Festivals Your
Jewelry Inventory for the Show -
Gear Your Inventory to the Show; What Inventory Do You Need for Your
First Show? Prepare
for Success -
Do a Full Practice Setup at Home; Why Do the Full Trial Run? How
to Promote Your Booth for an Ultra-Profitable Show -
Huge Profitability Tip; My Marketing Success Secret; Build Your
Customer Mailing List; More Ways to Let Customers Know About Your
Upcoming Shows Section 5
- Manage Your Booth Successfully A
More Profitable Booth Space -
Your Booth Location; The Layout of Your Jewelry Booth; Booth Layout for
Outdoor Shows; Organize Your Booth Space for Profitability; Defining
Your Booth Space at Indoor Shows; Plan Your Booth for Safety Should
You Leave Jewelry in Your Booth Overnight? -
Some Jewelry Artists Do; Others Don't; Most Shows Provide No Loss
Coverage; An Easy Solution Tips
for Tents and Canopies -
Tent / Canopy Recommendations; Can You Use a Backyard Shade or Beach
Umbrella?; Anchor Your Tent Securely; The Rundown on Different Tent
Weights and Stakes; Sidewalls for Your Tent; Do a Practice Run with a
New Tent; Sources for Tents and Canopies; How to Make Your Own PVC-Pipe
Tent Weights Weatherproofing
Your Booth at Outdoor Shows -
Prepare Your Tent for Sudden Inclement Weather; Weatherproofing
Supplies to Have at Your Booth; Protect the Contents of Your Booth from
the Weather; Protect Yourself from the Weather Section 6
- Display Your Jewelry
for Maximum Profitability Your
Ever-Evolving Jewelry Display Designing
Your Successful Jewelry Display -
Modular Tables and Display Units; The Power of Grouping Your
Merchandise; Make a Strong Impression; Displaying at Multi-Day Shows;
Merchandising Jewelry as Sets; Keep Displays Well-Stocked, but Create
Urgency; Should You Display Multiples of the Same Design?; The Appeal
of a Simple Display System; Let the Rummaging Begin!; Tips for Extra
Booth Decorations; Other Jewelry Display Tips; Acquiring a Jewelry
Display Stash; Ideas for Making Your Own Jewelry Displays; Sources for
Manufactured Jewelry Displays Tips
for Jewelry Display Tables -
What's the Best Table for Displaying Jewelry?; The Table Height
Dilemma; Jewelry Display Table Shopping Tips; Table Covers; Does the
Show Have Specific Requirements for Table Covers?; Choosing Your Table
Covers; Ways to Prevent Your Table Covers from Flapping in the Wind;
Flame Retardant Table Covers; Home Recipe for Flame Retardant Table
Covers Adding
Height to Your Display -
Display Ideas for Adding Height to Your Jewelry Booth; Cautions About
Do-It-Yourself Jewelry Displays Lights:
Your Best Friend for Selling Jewelry -
What Kind of Lighting is Best for Jewelry?; Ideas for Lamps to Light Up
Your Jewelry Booth; Recommended Light Bulbs for Jewelry Displays;
Safety...

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