Copywriting Manual

  A Top Copywriter's EXPLOSIVE Confessions... MYTHS, LIES AND WEB PAGE SALES LETTERS The Copywriting Secrets Professional Copywriters Don't Want You to Know About... "One of the best manuals around" - Dr Joe Vitale Best selling author and copywriter The first thing your visitor judges on your site and how to manipulate it to increase readership. (Hint, it's not the headline).   - See page 125     8 direct response offers that have proven to lift website conversions through the roof.   - See page 84     28 Unique Selling Propositions that can help you dominate any market?   - See page 30     7 simple ways to attract your prospect's eye-path to the important parts of your sales presentation!   - See page 158     And much more... ... If you are serious about selling online, then you simply can't miss this important information below.       From The Desk of Lenny Eng Perth, Australia RE: Copywriters Secrets To Creating Profitable Web Page Sales Letters Dear Friend, If you've ever tried writing a web page sales letter, you'll know how frustratingly difficult it can be. But I'm here to tell you that it doesn't have to be like that! I've written enormously profitable webpage sales letters for the Internet for some of the biggest and most successful clients going around. (For example, a client of mine recently made over $36,000 from a promotion to small list of 1,600 prospects, all from my work!) But as successful as I've been, I am the first to admit that I haven't always found it this easy. Like you, I used to struggle writing copy! And mysteries of what to say, how to say it and more really haunted me... I used to sit down at my computer and pull my hair out for hours. In fact, I was personally responsible some of the weakest and most pathetic copy ever written. But that all changed when I worked out -- through exhaustive research and online testing -- the secrets to creating website copy that actually works.   Why I Am One Of The Top Copywriters Online Today During my journey, I've personally invested more than $30,000 and 5 years on my marketing education. I've devoured every copywriting publication and home study program available for direct mail, print advertising, consumer behavior, website usability and sales and marketing. I've studied thousands of winning controls in both online and offline environments, and in both lead generation and direct sales. I've scientifically analyzed how these controls worked and why. I've used this powerful knowledge to create high conversion websites for some of the biggest clients in the world. This includes one of the world's the largest affiliate networking companies, America's biggest book publicist and even a famous movie director. Today, clients routinely pay me up to $6,000 for a basic sales letter. And they consider this fee a bargain because they know their investment is always returned with interest. One of my clients recently pulled in over $36,000 in 3 days. This is remarkable considering the promotion was a hard offer to a small list of only 1,600 subscribers and the product was a big ticket item. And several of my clients have enjoyed similar results. Another client turned student of mine recently sold more than $72,000 worth of product in just one week using the sales letter techniques I taught him. These are the same techniques I'm about to blow the lid off below. I've Learnt Important Lessons and Dispelled Many Myths In My Time Here are some examples... Ugly websites hurt response - Forget any crap stories you may have heard about ugly websites selling big mounts of merchandise. It's all rubbish. Studies by Stanford University (and my own online testing) have proved that amateur looking sites make consumers feel nervous and will hurt your response. Sure, there have been the odd exception, but you'll find in these cases the visitors already knew the business (eg. Dan Kennedy) well before they arrived so trust was never an issue. But the truth is you'll never gain the trust of a NEW visitor with an ugly, amateurish site that looks untrustworthy. Graphic heavy web design doesn't sell - You need a design that communicates trust, but not one that's so over the top that it kills your download time and distracts away from your message. Only use pictures that serve a purpose, such as a product picture so prospects can visualize your picture or a professional logo to build trust. And don't listen to your web designer for conversion advice... they know nothing! Nothing increases conversions like your offer - John Caples could rise from the grave to write your copy, but it will pale into significance against a powerful offer. It's true that words sell more than pictures. But offers also sell more than copy. If you really want to increase your conversions, then you need to master the direct response offers. Time-tested copywriting lore still works online - Long copy sells, but not for free offers. Long copy needs to be interrupted by headlines, bullet points, text highlights and Johnson boxes to hold a reader's attention. Headlines make a huge difference so test them. People buy with emotions then justify their decisions with logic, so both arguments increase conversion. These are just some of the important lessons I've learnt over the years. And thankfully I've finally found the time to put all this knowledge (and more) into a single powerful resource. Introducing... Confessions of a Website Copywriter   I've put all my tested strategies into a manual I call "Confessions of a Website Copywriter". This work represents all my own personal research, experiences and lessons that I have learned on writing profitable copy for the Internet. Now you may be wondering why I am revealing these copywriting strategies. The fact is, I am sick an tired of the same tired old "secrets" from direct mail being flogged off as stuff for online and I want to set the record straight. And I see no reason why these strategies should remain the secret of only a select few. "Confessions of a Website Copywriter" explains in plain English how to quickly and easily write your own web page sales letter. And nothing has been spared to give you the same knowledge and experience as a Super Copywriter. You don't have to spend weeks learning tedious facts. As soon as you read each strategy, you'll be able to implement it straight away on your website. You won't be puzzled or about any of these strategies either (not even for a moment). In fact, here's what other trusted experts say about it:   Typical Comments From Copywriting and Marketing Experts... "EXCELLENT!" One of the BEST manuals on how to write web copy around." Dr. Joe Vitale #1 Best-Selling Author - "Spiritual Marketing" www.mrfire.com “Hearkens Back To The Classics Of Caples, Hopkins And Collier!”... Chaching! What was that sound? Another dollar added to our coffers....thanks to the AMAZING content unleashed by Lenny Eng in his phenomenal book, Confessions of a Website Copywriter. That sound will be repeated over and over again until it becomes deafening. We do not throw our testimonial around often so when Lenny emailed us asking for a review of his product, we agreed but did not promise anything. After reviewing this course and literally SUCKING UP THE CONTENT like a hungry pig let loose on a slop dish we have to give this product 4 thumbs up (its two of us ya see). Copywriting is what sells online and offline. Long copy, short copy, headlines, bullets and benefits - it all plays a role in how much money you can make. Lenny, you have created the ultimate copywriting information product - one that hearkens back to the classics of Caples, Hopkins and Collier. Bravo! If you are a copywriter, or even if you just play one online, then you absolutely must get your hands on a copy of this masterpiece created by our friend from down under - Lenny Eng. Marc & Terry Goldman Owners of 'The Ultimate Marketer's Resource', Best Selling Authors and Joint Venture Specialists www.goldbarone.com "Could Double Or Triple Sales Overnight"... "If you've ever wondered what makes websites sell thousands of dollars worth of product and services, while yours is lucky to make a cent ... this course will finally reveal WHAT you're doing wrong, and WHY you're throwing good money after bad. Plus you'll get some tips that could literally double or triple your sales OVERNIGHT - and that's what makes it so valuable." Brett McFall Australia's "Results Guaranteed" Copywriter Of Over 7,800 Ads & Sales Letters www.adsecretsrevealed.com "Will Save You Countless Hours Finding What Works"... "A must read for anyone who has been looking for a way to write effective sales copy. Here is a step by step approach that will save you countless hours in trying, testing and finding what works. Great value and highly recommended." Mal Emery Australia's Million Dollar Direct Marketer, Author, Business Coach, Sales & Marketing Seminars & Renowned Speaker www.malemery.com "Create Kick Ass Money Making Copy"... "This is excellent. It's full of great stuff anyone can use to dramatically use to improve their ability to write kick ass, money making copy. Probably the best value for money manual I've seen on website copywriting since 'Make Your Words Sell'! I'd honestly recommend this to everyone!" Alexi Neocleous Professional Copywriter, Speaker, Business Coach & Creator of The Kaizen Marketing System! www.multiplyyourprofits.com "Better Than MYWS"... "I've got MYWS!, which I enjoyed, but I discovered far more from 'Confessions of a Website Copywriter'! Like the technique for removing resistance to your statements. After reading this, I went over a very effective sales letter with a hi-liter, and in a couple minutes found 2 statements...

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