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The Small Business Owner's Guide To Creating, Writing And Publishing An...

The Small Business Owner's Guide To Creating, Writing And Publishing An...

Description: E-Newsletters That Work E-Newsletters That Work: The Small Business Owner's Guide To Creating, Writing And Publishing An Effective Electronic Newsletter by Michael J. Katz When you properly apply Michael's brilliant techniques, your customers will open email from you, read it, respond to it, and pass it along to others. If you want your customers to stay in touch with you, and to introduce you to other people, then read this book. Dr. Bruce D. Weinberg Associate Professor of Ecommerce and Marketing McCallum Graduate School of Business Bentley College (www.bentley.edu) Dear Fellow Small Business Owner: The secret is out. Electronic newsletters are the best marketing tool to come along in a long time for your small business. E-Newsletters generate leads; increase sales; open up a two way dialogue with customers; position your company as an industry thought leader; and provide you with an instantaneous means for ...More Info

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