How To Value A Website, Learn How To Price A Website With Detailed

Table of Contents INTRODUCTION Who This Website Is For What Will You Learn From This Website What this Website is Not PART I – ONLINE ADVERTISING ARBITRAGE: PLAYING BOTH SIDES OF THE ONLINE MARKETING MARKET TO MAXIMIZE PROFIT & WEBSITE VALUE Market Basics Basic Market Components Supply Demand Price, Bids, Asks Elasticity The Online Advertising Market The Online Advertising Product Pricing Demand Supply What exactly is Arbitrage? Real Arbitrage Example Online Advertising and Arbitrage - The "Click Thru Value Chain" and Commoditizing the Market Development, Traffic, and Hedging Your Cash Flow Part 2 of Development, Traffic, and Hedging Your Cash Flow The Two Sides of the Internet Marketing Market Bringing Money In: Matching Revenue and Expense Streams Where the Advertising Budget Should be Spent: The Law of Diminishing Returns Major PPC Programs Major Affiliate Programs Major Contextual Ad Programs PART II: Valuing a Website: What is Your Site Worth?   Website Valuation Introduction to Professional Valuation The Headaches Pricing Websites The Foundation of Website Valuation Diving In: Understanding Present Value Earnings Risk and the Discount Rate Discounting a Stream of Future Cash Flows Website Valuation Using the Discounted Cash Flow Model Historical Growth: Geometric Mean vs. Average Terminal Value Relevant Cash Flows Simple Model – Discounted Cash Flow Website Valuation Less Simple Model – Discounted Cash Flow Website Valuation Website Valuation Analysis Line-by-Line Summary of Discounted Cash flow Analysis for Website Valuation Other Website Valuation Analysis Models Market Value Approach to Website Valuation Summarizing Website Valuation A Note on Using Metric Multiple Website Valuation Models Spreadsheet (MS Excel) Welcome to ProWebValue.com!   "There are several ways to reasonably value a company...cash flow analysis and multiple analysis estimate the opportunity's value based upon future events" - Roberts/Walton, Purchasing a Business, Harvard Business Press   The sole purpose for learning how to apply real asset valuation techniques to websites is to take advantage of an immature market.   As the market for buying and selling websites matures, standard pricing methods will be established just like every other mature market in the business world today.   What you will learn from this Website: 1.) A full understanding of how websites profit from buying and selling advertising 2.) How to perform a professional website valuation using a variety of real-world business techniques. In detail, step-by step, with a pre-formatted spreadsheet to do all the math. 3.) Techniques and detailed analysis of online marketing methods to create positive cashflow and increase a website's value 4.) Listings of major contextual ad programs, Pay-per-Click and affiliate ad systems, and where to buy and sell websites Armed with the above knowledge, you can: 1.) Establish a fair market foundation price for any website 2.) Profit from buying underpriced websites (i.e. "I know the website is worth at least this much, so I'll pay anything less!") 3.) "Build, increase value, sell, REPEAT" Start exploring the vast amount of information on buying and selling websites using the links on the left!   Download customizable spreadsheet* included with all formulas and line-by-line explanations to go along with the website valuation section of the website! *(requires Microsoft Excel)   Home       © 2005-2008 iMarket Ventures, LLC     Website Valuation Home    ...

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