Turn Words Into Cash Greatest Copywriters Copywriting Secrets

"EXPOSED, At Last! 19 Of The Most Respected, Most Sought After, And Most Successful Copywriters In The World Today Reveal Their Top Money-Making Secrets!" The Same Advanced, Inside Secrets They've Used (And Are Using) To Write Advertising Copy Thats Raked In BILLIONS Of Dollars For Every Kind Of Product And Service Imaginable! By Dan Lok, The World's #1 Website Conversion Expert™ If you ever wanted to write mouth-watering copy that's so tantalizing that it balloons your conversion rate larger than a Good Year blimp and plows more profits into your bank account, then I sincerely urge you to listen up. Here are 19 exclusive, insider conversations with the world's greatest, multi-million dollar copywriters who write order-pulling, ads, sales letters and cash-generating web copy as easily as they would write an article like this one. Now, before I go on, let me tell you... This is not a round table chitchat discussion or random BS-ing between friends. You'll hear hard-hitting how-to questions and answers covering every angle, trick, twist, and technique to writing cash copy like these "copywriting celebrities" of the industry.    World-Class Copywriter #1 Joe Sugarman - Direct Marketing Legend Joe Sugarman is a best-selling author and top copywriter who achieved legendary fame in direct marketing and ran a highly successful mail-order company in the 1980s, JS&A (the forerunner of The Sharper Image). He learned on a mass scale which ad approaches worked and which ones didn't. He studied the ads that achieved a high degree of success and discovered that it was due to the use of underlying psychological triggers. The result of his "discovery"? Through the effective use of psychological triggers, Joe sold over 20 million pairs of BluBlocker sunglasses, as well as countless other products. Joe also sold several million dollars' worth of products on QVC…sometimes in a single day.    World-Class Copywriter #2 Roy Williams - The Wizard of Ads® As an advertising and marketing consultant, Roy Williams, The Wizard of Ads®, has been using his secret formulas to create miraculous growth for his small-business clients since 1987. Many of his earliest clients are now more than 10 times the size they were when they began the relationship. A few are more than 40 times their former size. His first book, The Wizard of Ads, was voted Business Book of the Year in 1998 and his second book, Secret Formulas of the Wizard of Ads, became The Wall Street Journal's No. 1 Business Book in America in 1999 as well as a New York Times bestseller.    World-Class Copywriter #3 Jon Spoelstra - President of the New Jersey Nets Jon Spoelstra's reputation as one of the most innovative and successful sports marketers is well earned, as has been clearly demonstrated at every stop in his career. Jon is the president of Mandalay Sports Entertainment Pro Teams Division. Under his leadership, one of Mandalay's Teams, the Dayton Dragons, set a record that had never been achieved before. It sold out every ticket to every game during the season. The Dragons have gone on to repeat that accomplishment now for a remarkable four straight seasons. The New Jersey Nets. As President and COO of the Nets, a position which he held for three years, Jon dramatically increased ticket and sponsorship sales. During his tenure, the team set its all-time attendance record. Sell-outs at Meadowlands Arena increased from zero to 25. Local sponsorship sales went up from $400,000 to $7 million. SRO Partners. Jon was the founder and chairman of SRO Partners, a sports marketing consulting firm that works with teams in the NBA, NHL, MLB, and teams in Japan and Spain.    World-Class Copywriter #4 Randy Gage - Author of The Million-Dollar Mailbox A former high school dropout who became a self-made millionaire, Randy has taught marketing strategies to people around the world through seminars, training and consulting. For more than 20 years, Randy Gage has been helping people build successful businesses through effective marketing strategies - while operating his own multi-million dollar company. His in-the-trenches experiences in direct marketing, as an entrepreneur, and in life help you see how you can transform all of your marketing efforts and make them profitable!    World-Class Copywriter #5 Bob Bly - America’s Top Copywriter Bob Bly has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. His awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association. He is the author of more than 50 books including The Complete Idiot's Guide To Direct Marketing and The Copywriter's Handbook. His articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople. Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation's Business to the New York Post and the National Enquirer.    World-Class Copywriter #6 Joe Vitale - The World's First Hypnotic Marketer Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read and his professional clients include The Red Cross, PBS, Hermann Children’s Hospital, and many other small and large international businesses.    World-Class Copywriter #7 David Garfinkel - The World's Greatest Copywriting Coach David Garfinkel is known all over the planet as the world's greatest copywriting coach. In fact, all the top copywriters call him confidentially when they need some advice or a fresh point of view. David is the copywriter's copywriter. He charges $15,000 plus a percentage of sales to write a sales letter website, and $750 an hour for consulting… simply Just because his copy and his advice have made so many people so much money. David is the author of Killer Copy Tactics: Advertising Headlines that Make You Rich, and co-author of three other best-selling e-books and two print books. He's also co-authoring a new print book about websites that sell like crazy.    World-Class Copywriter #8 Alex Mandossian - King of Postcard Marketing During the past 12 years, Alex has helped his clients generate over $183 million in sales from TV spots, infomercials, QVC and the Home Shopping Network, national retail catalogs, space ads in Parade Magazine and USA Weekend, direct mail, Web marketing, and of course, postcards. He has helped to develop and distribute spot TV and infomercial mega-hits such as the Thigh Master (Suzanne Somers), RONCO Food Dehydrator (Ron Popeil), Players Club International (Telly Savalas), Topsy Tail, Contour Pillow, Ray Stevens Comedy Video Classics, Doctor© Book of Home Remedies, Time Life© Wild Animal Video Series, and a host of others. Alex is best known for his niche marketing successes for Robell Research, Inc. where he distinguished himself as Chief Marketing Officer in the 1990s. While running this top Madison Avenue market research firm, he helped build Supersmile Whitening Toothpaste™ into the #1 brand sold in spas and salons worldwide.    World-Class Copywriter #9 Maria Veloso - Director of Web Copywriting University Maria Veloso started her copywriting career in 1977 when she worked as an Advertising Copywriter for a subsidiary of the famed Ogilvy and Mather. Over the past 2 decades, she has covered the full spectrum of copywriting -- including catalog copy, direct-mail copy, sales brochures, advertorials, newsletters, marketing communications and press releases. In 1996, when the World Wide Web was just beginning to gain popularity, she started specializing in what has recently emerged as one of the hottest professions on the Internet -- web copywriting. Her most recent designation was that of Director of Creative Web Writing for Aesop Marketing Corporation (a major Internet marketing company spearheaded by Mark Joyner), where she was involved not only in writing web copy, but also in scientific marketing, ad tracking and market testing. Because of her extensive background, she has come to know exactly what works and what doesn't work on the Internet -- and this has been the basis for the development of her signature brand of direct-response web copywriting.    World-Class Copywriter #10 Michael Masterson - Editor of Early to Rise Michael Masterson has developed a loyal following through his writings in Early to Rise, an e-newsletter published by Agora that mentors more than 400,000 success-oriented individuals to help them achieve their financial goals. Masterson has been making money for himself or others for almost four decades. In that time, he’s only taken two breaks—each time for two years. The first was after a stint with the Peace Corps where he came to appreciate relative values and the joy of teaching. The second came at age thirty-nine, when he retired from the $100 million-plus business that he and his partner built. Over the course of his remarkably successful business career, Michael’s been involved in the development of dozens of successful businesses, including two that grew beyond $100 million. At one time or another, he’s owned and run companies that were public/private, onshore/overseas, local/international,...

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