Local Web Profits.

The Easiest Online Business You Can Start... Right In Your Own Back Yard! You're about to discover why local websites are among the quickest and easiest ways to create a real online business, and how to get one started successfully in less time, and for far less money, than you might think. From: Paul Myers
Publisher, TalkBiz News Welcome! If you follow any of the online business discussion boards, you've probably seen the buzz about local business portals. Even if you haven't, you've probably seen your share of local web sites, and thought that it might be interesting to create one. That's a very good idea. In fact, the odds are you don't know the half of it. Let me tell you... A Tale of Two Deals My first online business efforts were in 1995. (They tell me that makes me an old-timer.) One was a direct response campaign for a national company that had a lot of competition. It did okay, but it wasn't anything to get excited about. These days we'd call it an affiliate deal, with a mediocre payout and conversion rate. Like I said: no big deal, but it was profitable. Then the company dropped their online business. *Poof* - So much for that income stream. Ever been there? The other deal I was working on at the same time was different. It was local. I set it up myself, in a conversation that took less than 10 minutes. Creating the web page and the form to promote it took less than an evening. That one didn't generate a lot of sales every day either, but the conversion rate was high and the payout was $75 per sale. And it took just about no time at all, once it was set up. That one worked out very well, but the best part wasn't the money. It was knowing that if that deal went away, I could easily create more just like it. The formula is simple, and the pitch is as close to a no-pressure, no-brainer deal as you can offer a business. It's a true "No Lose" proposition. When I tell that story today, I hear the same thing from almost everyone: "That was okay for 1995, but competition now would make it a lot harder!" Maybe. If you try and do it like everyone else does, it probably would be tough. But do it with a local audience, and it's as easy to make that deal work as it ever was. That's one of the things I'd like to show you. It's one of the reasons I believe that having a local component to your business, even if you focus primarily on global niches or larger markets, is a must these days. And if you're just getting started online, it may be the answer to your prayers. Why Is A Local Business The Way To Go? I'm not going to say it's the only option, mind you. If you have the skills and resources to deal with more complicated markets and promotional methods, and really enjoy the challenges involved with them, those are probably your best choice. On the other hand, if you're looking more for something that's straightforward, inexpensive, fun and profitable, local is the way to go. Let's look at a few of the advantages... Less Expensive: Local sites, especially in the beginning stages, don't usually require dedicated servers, fancy graphics, or staff to handle them. They can often be started with nothing but an inexpensive shared hosting account, a cheap (or free) website template, and off-the-shelf software. The reason for this is simple. Since you're local yourself, you're not seen as a "Big Company," unless that's the image you want to portray. You're not an outsider who has to prove yourself. You're "one of us." A neighbor. That's a huge advantage. Less Competition: In most cases, you will be the only person in your market running the type (or types) of site you choose to set up. What little competition there might be will rarely have any serious degree of marketing skills, so even a basic grasp of online marketing will put you way ahead of everyone else in your market. Combined with a low-key approach, this can put you in a nearly unbeatable position. Easier Promotion: Getting links to your site, optimizing for natural search engine traffic and building a membership are all much easier when you're dealing with a local audience. Along with that, it's easier to get word of mouth and develop viral campaigns when you're giving people something that's "close to home." Most people are more comfortable with the familiar, and that's a core part of the appeal of local sites. Better Response and Retention Rates: It's a lot easier to get people to take advantage of a special offer from a business they know than one off in some distant part of the country. Credibility is a major part of making any sale. A large part of that concern goes away when people know they're going to be dealing with someone they can pick up the phone and call, or who they may even have already done business with. Also, since your offers will invoke that sense of familiarity, you'll find that your unsubscribe rates will be lower. More Visitor Loyalty: Since you're all part of the same community, your visitors will be more comfortable interacting with you and with each other. That develops a sense of belonging more quickly than with distributed communities, and leads to a deeper connection with the group or the site. It's the old sales adage: People do business with people they know, like and trust. Being nearby makes it easier to develop all three of those qualifications. Access to Higher Paying Deals: There are a lot of deals you can set up with local businesspeople that will pay much better than most affiliate programs or online CPA deals. In the main book, I explain not only what kinds of deals you can arrange like this, but just how to do it so you get the best response. As you build up traffic and visibility, you'll find people coming to you, looking to get access to your audience. Knowing how to set those deals up for maximum profit for both sides is going to give you a big advantage over folks who don't know the tricks. More Income Streams: A local site has access to every revenue stream that's open to sites with a wider audience. It also makes certain income possibilities available that you might not have with those less-focused markets. Easier Growth Curve: It's easy to control the growth of a local site. You can slow it down if you like. You can also speed things up much more easily. And local audiences are more forgiving of glitches caused by rapid growth. They see it as something to be proud of. "Local boy (or girl) makes good" is a story they can all enjoy and support. Tons of Offline Benefits: If local sites had no other advantages over more distributed markets, this one alone would make them worth spending time on. Running a local site puts you in direct contact with people in your community. Those people will either share the same interests, or be in businesses which cater to or run along side those interests in some way. This can (and will, unless you deliberately avoid it) result in your making all sorts of useful connections with people in your community. Some types of sites, especially discussion sites and business portals, will give you personal access to people in every business and every walk of life in your area. This can give you an insider's edge in just about anything you choose. It's hard to overstate the advantages of that kind of access and personal interaction. The Opportunities Are Much Bigger Than You Know The big talk on the discussion boards is about city business portals. There's excellent money to be made with those, if that's the route you pick. But that's just the tip of the iceberg. You may want to focus on a special interest, or local culture or politics, or tourism and entertainment or... Well, pretty much anything that interests you. In the book, I cover over 3 dozen different types of profitable sites you can start, with explanations of the advantages and revenue streams each makes possible. Most of these sites can be started easily and built to profitability very quickly. That leaves you the option of creating networks of different sites, focusing on all sorts of aspects of your local community. This not only gives you more variety, it builds an unusual degree of stability into your business. Local communities are also perfect for "Web 2.0" properties. When people already have a connection, expanding and strengthening it is easy. And the uses for a "MySpace"-type site where everyone lives in the same area are more direct and personal. In such sites, the "groups" that form in more familiar social networking sites take on more of the aspect of a club. That takes the interaction and feeling of belonging to a whole different level. And that's just the beginning. The book is called... Local Web Profits:A Guide to Starting and Runninga Profitable Local Online Business The book is designed to give you what you need to get started making money quickly, without a lot of hype or ridiculous promises. It's 96 pages of practical "how to," and 28 pages of resources you can use to cut your learning time, and your costs, to the bone. It covers the whole process, including: Local vs Niche Sites: The pros and cons of each. They're very closely related, and everything in the book relates nearly as well to more traditional niche sites. There are differences that matter. I'll explain them briefly, so you can make the right choice for yourself and your success. Choosing a site type: You'll find out the real decision-making factors. There is no one answer that's right for everyone. Choose wisely, and you're good to go. Choose poorly, and you might as well go home. Developing loyalty: You'll discover a number of ways to take the natural tendency of people to be loyal to local businesses and expand that to the point that they become crazy evangelists for you and your site. Setting goals for your new site: You need to have benchmarks to measure your progress. I'll show you how to set them... and get them. What is the real value in any web property?: There's one thing that pretty much guarantees success for any web business. Focus on...

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