Description: Adwords Mad Scientist, Google Slap Tips Avoid the Google SlapAnd Make Bigger Profits from AdWords. Sick of high minimum bids making your keywords inactive? Profits down since Google starting slapping you? Don't know what your quality scores are like or how to improve them? Want real help with Adwords, instead of the same old advice?. A Little Adwords Knowledge can make the difference between NO profits and Huge profits. The Google Slap (which technically is really "The Google Adwords Slap") is really an adjustment made to AdWords that penalizes (slaps) advertisers who have landing pages and sites with little content.
It especially slapped advertisers that use "name squeeze" pages, since name squeezes tend to have very little (if any) content. Advertisers with name squeeze, and other short landing pages, suddenly had high minimum bids for many of their keywords - keywords that they'd been getting relatively cheap clicks on. From this: You're going to have to improve your Quality Score on your pages. First of all you're going to have to put at least some content on your page.
...More Info